Single-step popups ask for everything up front — email, name, phone — and that friction tanks conversion. Multi-step splits the collection into stages and the merchant sees a noticeable lift on the email-only step (typically 2-3× higher capture rate).
The 3 steps
- Email — the visitor enters their email and clicks Continue. This is the only step you can’t disable. The email is captured to your contacts list as soon as Step 1 submits, even if the visitor abandons step 2 or 3.
- Profile — optional fields: name, phone. Toggle off if you only need email. A “Skip” button lets the visitor jump to step 3 without filling anything.
- Success — confirmation screen with the discount code revealed. This is what the visitor takes away.
Why split it
- Email captured even if abandoned. If the visitor types their email and bails on step 2, you still have the email — they’re a real lead.
- Lower form anxiety. Asking for one field looks faster than a 3-field form, even if total time is the same.
- Discount as a reward. The code only shows on step 3, which pulls the visitor through.
Enable multi-step
In the popup settings tab, toggle on Multi-step. Once on, the Content (visual editor) section splits into three tabs — one per step. Steps 2 and 3 are pre-filled with sensible defaults you can tweak inline.
Most merchants enable steps 1 + 3 only (email → success) and skip step 2 entirely.