Abandoned-cart emails are the highest-ROI automation after the welcome series. Most stores recover 5-15% of cart-abandoners with a single well-timed reminder.
How Kovyo detects an abandoned cart
The Kovyo storefront tracker logs add_to_cart events with the
visitor’s email if they’ve ever submitted it (via popup or
checkout). When the visitor leaves the cart full for more than the
configured delay (default: 30 minutes), Kovyo’s run-automations
job fires the email.
We use the same identity stitching Shopify does — visitor email
match, fallback to cart_token. So a visitor that adds to cart in
incognito and never types their email won’t trigger.
Activate the template
Automations → New automation → Type: Abandoned cart.
The default template includes:
{{name}}salutation{{product_name}}and{{product_image}}of the cart item- The discount code (if you’ve configured one)
- A CTA button linking back to
{{cart_url}}— Shopify’s checkout-recovery URL that re-pops the cart for the visitor.
Set the Delay before sending to 30 minutes for sub-$50 items, 60 minutes for higher-ticket items where the visitor may still be deciding.
What gets sent
If the merchant has multiple items in the cart, the email shows the most recent add. We don’t loop through every cart item — that makes for noisy emails and rarely lifts conversion vs the headliner product.
Conversion attribution
Orders placed through the recovery link are attributed to Kovyo via
the attribution_type=click rule (5-day window). You’ll see them in
Reports → Daily revenue in the Kovyo column.