Segments are saved filters over your contact list. Use them to target broadcast campaigns or to inspect a slice in the Contacts page.
A segment is a list of rules combined with All (AND) or Any (OR). Each rule pulls from one of four data sources: contact origin, behaviour events, purchase history, or email engagement.
Available rules
| Rule | What it tests |
|---|---|
| Origin | Where the contact came from (popup, Shopify, checkout, tracker) |
| Has event | Whether a specific behavioural event happened (with optional time window) |
| Orders count | Number of completed orders ≥ / ≤ N |
| Total spent | Lifetime revenue ≥ / ≤ value |
| Last activity | Seen in the last N days, or NOT seen for more than N days |
| Opened email | Opened any Kovyo email (with optional time window) |
| Clicked email | Clicked through any Kovyo email (with optional time window) |
Useful presets
High-intent leads — captured email, never purchased:
- Origin = Popup
- Orders count = 0
Lapsing customers — bought before but going quiet:
- Orders count ≥ 1
- Last seen → not seen for more than 30 days
Engaged but not converted:
- Opened email = Yes (last 30 days)
- Orders count = 0
VIPs:
- Orders count ≥ 3
- Total spent ≥ $300
Where segments are used
- Campaigns — when sending a broadcast, pick a segment as the audience instead of “all contacts”.
- Reports → Audience tab — preview the segment and pull a CSV of its members.
Plan limits
| Plan | Custom segments |
|---|---|
| Free | 0 |
| Starter | 3 |
| Growth | 10 |
| Scale + Pro | Unlimited |
The Contacts page filter (one-off, not saved) works on every plan.